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6 Social Media Tips for 2018

Social media should be a critical part of your marketing in 2018. Different social media platforms like Facebook and Instagram can help drive more traffic to your website and directly create more sales and orders. Here are a few tips to keep you on track with your social media marketing in the new year.

New year, new look.
Take a fresh look at your visuals as you plan out your strategy for 2018. Update your headers, profile photos and update your information with fresh new content. Be consistent across all platforms.

Work smarter, not harder.
Scheduling posts in advance will save time and allow you to focus on writing quality content. Scheduling software like HootSuite can help you stay organized.

Mix it up!
Haven’t ventured into the land of Instagram yet? Look to your competitors to see which platforms they’re using and where they have the largest followings, it may tip you off to a new social media platform you haven’t yet explored.

Build relationships.
Build your online presence by engaging with your audience and responding to comments or by connecting with colleagues in your field on LinkedIn. A post or share can go a long way in building relationships.

Spend some money
For a minimal budget, you can boost posts to get more exposure on Facebook. A good tip is to boost a post that is already performing well (i.e. getting likes and shares). You’ll pay less per impression to boost it and supercharge a post that people are interested in so it re-engages your audience.

See where it counts.
If you don’t already have a posting strategy, now is a good time to create one. Evaluate which posts get engagement and create a posting strategy around that to keep your audience interested. Review your social insights and analytics to track traffic and post statistics. Your results will help you fine-tune your posting strategy.

Social media marketing is a great way to expand your reach and stay in front of your target market. Make 2018 the year to step up your marketing efforts and maximize your output from the marketing medium.

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