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Social Media

How to use LinkedIn for Business

How to use LinkedIn

LinkedIn seems to still mystify most small business owners and their sales professionals. Most are stuck in the view that LinkedIn is a place for your resume to live and its best use is for when you’re job seeking. Not anymore. LinkedIn has become one of the most powerful tools to network and build your […]

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How to respond to negative Yelp reviews

negative yelp reviews

Yelp can be a powerful tool for small business owners, but unfortunately it’s not one that you yield much control over. The premise for Yelp is that it is community-driven, so Yelp provides few tools for business owners to manage unwanted attention. Occasionally you’ll get negative Yelp reviews and your knee jerk reaction may not be […]

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What Social Media Site is Best for Marketing

  The number one (and two) question I get from small business owners about social media marketing is: “Do I have to do it all? Pinterest, Twitter, Facebook, Instagram….?” (No you don’t!) and: “How do I know which social media site to spend time on?” Not the one you think is often the answer. Deciding […]

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Social Media Seminar April 12th, Palm Desert

Join me Friday April 12th at the first social media seminar for entrepreneurs held by the Coachella Valley SBDC. I will be hosting the first part of the day, teaching you how to put together a social media strategy, which social media channels to focus on and how to set goals for your social media […]

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New Facebook Cover Photo Rules

Facebook just recently their policy for cover photos and since January 15th the new guidelines state that your images must have no more than 20% text (including your logo text). Here’s an excerpt from their official guidelines:    At first this had me totally bummed out because I finally had a cover photo in place […]

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Size Images for Facebook

This infographic provides a handy overview over the different sizes requires for Facebook graphics including profile graphic and cover graphic size. If you need a program for image editing you can head over to pixlr.com which is a free online image editing tool and is easy to use.

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How to Setup a Facebook Business Page [Video]

Facebook is a great marketing tool for small businesses, however too many times I see clients who have setup a personal page versus a business page. Business pages can help you promote your business by letting  potential customers simply click a “like” button and start following the information you post on your page. It also […]

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